Addo Aesthetics - Growth Factor Framework

It’s Time to Hop Off the Hustle Treadmill and Step Up as the Spa CEO You Are Meant to Be…

You knew it would take sweat equity and nearly round-the-clock effort to get your business off the ground, but you didn’t expect it to stay that way, and something’s got to give. 

It’s time to lean in, and step into a new realm of possibility for your spa’s success – one that releases your financial freedom from being dependent on time spent working IN your business so you can focus on working ON it…

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WE KNOW WHERE YOU'RE AT
You’ve got the candle burning at both ends and you’re flirting with burnout...
    Late nights, early mornings. Being the aesthetician, the bookkeeper, the marketer and salesperson, the retail inventory manager...you’re wearing all the hats and spinning every possible plate you can spin, and you’ve had enough.

    Between the mental exhaustion of figuring out how to be a successful business owner and the physical exhaustion that comes with being in the treatment room, you don’t just feel like you’re pouring from an empty cup, you don’t even know where your cup is any more.
    You’re no stranger to hard work, but you’re over feeling like every win in your business was hard-won.
      Here’s the thing: the hard work that got you to this place in your business, while necessary, is the single biggest thing that will hold you back from growing to the next level, that is, unless you decide to do things differently.

      There’s a time and place for hard work, but Spa CEOs do not spend their time outside of their zone of genius and they work to create systems and foundational pillars of their business to do the heavy-lifting for them as their business grows. 

      You know it’s time to work smarter, not harder.
        If you truly want to grow your spa to a place that affords you the freedom, flexibility and financial security to do exactly what you want to do as the CEO and business owner (whether that be scaling back your hours, retiring, selling your spa altogether, or opening up multiple locations, franchising, or opening new businesses), you have to embrace a new way of thinking and operating.
        DO YOU WANT TO...
        ...build momentum, break through the overworked cycle, and hit a whole new level of personal freedom and financial growth in business?
        Then you're ready for...
        Part educational program, part mastermind, part coaching, and part community, Growth Factor Framework is the full-circle solution for spa owners who are serious* about creating exponential business growth and scaling sustainably to fuel a life of freedom, flexibility, and financial growth.
        { *And by serious, we mean that we have a Do-The-Work Guarantee or your money back. If you do the work and follow the Growth Factor Framework, we know you can double your investment within six months. }
        Here’s what some of our Spa CEO’s have experienced after going through Growth Factor Framework…
        “Before  joining GFF, I was very uncertain of the future of my spa. My business turns four years old next month, but I wasn’t really sure what the next step was and I wasn’t sure how to move to CEO from being “coworker.”

        After joining GFF and working with Daniela and her team, I was able to create an additional treatment room, expand my team, and we were able to increase our revenue by 28% in the last quarter of 2021, and 30% in the first quarter of 2022.

        Not only did Growth Factor Framework give me the tools and resources I needed to build and scale, but they also gave me the support, mentoring, and the mindset to learn that this is something I could do.”


        MISTY G.
        CEO of My Favorite Place Spa
        WHAT YOU WILL GAIN FROM
        GROWTH FACTOR FRAMEWORK:
        FREEDOM

        Whether it’s more time to spend with family and friends, the ability to finally step away from working in the treatment room, or to travel abroad for a month-long vacation while your business continues to flourish — freedom is having the true choice of how to spend your time in, on, and around your business without sacrificing growth or momentum.  

        FLEXIBILITY

        One of my favorite sayings is, “Be like bamboo: strong, yet flexible.” When you have the tools, resources, and understanding of the core pillars of your business and the phases it needs to grow within and cycle through, you craft a business that not only offers you a level of personal flexibility and freedom, but you build something that is strong, yet flexible enough to evolve with the market, technology, and the world.

        FINANCIAL GROWTH

        You started your business because you are passionate about what you do. I believe passion in our purpose is a necessary ingredient for building and scaling a successful business, but so is money. What you’ll learn and implement throughout the Growth Factor Framework program will help you to build financial growth in your business so you can use it as fuel to live your best life, and not the other way around.

        MEET THE CREATOR AND HEAD COACH OF GROWTH FACTOR FRAMEWORK
        HI, I'M DANIELA
        Founder of Addo Aesthetics and Growth Factor Framework
        My professional bio is that I’m an aesthetician, a former spa director turned consultant who has worked with some of the top skincare brands in the world.

        Today, I transform aestheticians from chaotic and overworked to confident and operationally efficient by building a business based on strategic systems, strong leadership skills, and savvy marketing strategies.

        My more personal bio is that I’m a military spouse, a mom to two little ones, and deeply passionate about helping spa professionals thrive and create their definition of success in business that spills over to creating a life they love. And it’s those behind-the-scenes details that drive everything I do.

        I believe everyone should follow their own path, wherever that may lead, and every day that I get to wake up and do this work, I live and lead by that example for my children.

        And for every client I work with who breaks through their own ceiling to grow to new heights and achieve their goals, I have the privilege of walking that path with them as they pave it for themselves. 

        AS SEEN ON...
        “I joined Growth Factor Framework during the pandemic, which shut down my spa three times, so every time I re-opened I was very busy and I was capped at what I could handle for sales and services, but now that I’ve hired someone, I’ve had the ability to step away from select services, which has allowed me to spend more time working on the systems that have led to an increase in sales even more.

        Before Growth Factor Framework, I was really struggling with hiring and I knew there had to be a proper way to do it, but I didn’t even know where to start. It’s amazing what you can learn from being in a community with like-minded individuals with top-notch resources, support, and guidance.”


        LAURA N.
        CEO of LN Aesthetically Yours
        MEET OUR TEAM
        ...of Experts Who Will Help Guide You Throughout Your Growth Factor Framework Journey
        AMANDA
        Community Coach
        + Spa CEO
        GISEL
        Community Coach
        + Spa CEO
        MICHELLE
        Digital Ads
        + Funnel Strategy Coach

        TIFFANY
        Master Aesthetician
        + Industry Education Coach
        KEREN
        Attorney
        + Legal Community Coach
        HERE’S WHAT YOU GET WHEN YOU JOIN GROWTH FACTOR FRAMEWORK:
        #1 CORE CONTENT TRAINING COURSES FOR EACH PHASE (VALUE $16,979)
        The Growth Factor Framework program is built upon five core Phases that each business must move through to achieve growth and operational efficiency. These include Sales, Social Media, Systems, Structure, and Scale.

        Once a business has moved and worked through those five core phases, businesses return back to the beginning of the Growth Factor Framework to cycle through each phase again.


        This is how growth and scale is achieved to create longevity and sustainable success.
        #2 DONE-FOR-YOU RESOURCES, TRACKERS & TEMPLATES (VALUE $24,979)
        Within each Growth Factor Framework Phase, you will also receive corresponding resources and done-for-you assets (templates, trackers, etc.) that help do a ton of the heavy lifting for you as you move forward with implementing what you learn in each Phase training.
        We are constantly adding new resources for each Phase, but currently, you’ll find the following 50+ done-for-you resources in our vault with more being added each month:
        • P&L Cashflow Tracker 
        • KPI Tracker ( Solo Aesthetician )
        • KPI Tracker Team (4 +10 Members)
        • Cost of Treatment & Profitability Tracker
        • Organizational Chart Template
        • CEO Metrics Tracker 
        • Time Tracker Doc
        • Annual Planning Calendar 
        • Membership Agreement 
        • Welcome Nurture Sequence 
        • Failed Payments Sequence 
        • Price Increase Email Template 
        • Ecommerce Cart Abandonment Funnel 
        • Membership Tracker 
        • Project Board Template - Hosting an Event 
        • Video Consent Form
        • Social Media Content Calendar 
        • Content Creation Process
        • Canva Template Packs 
        • Dream 100 Tracker 
        • Monthly News Anchor Document 
        • Monday Board Template - Social Media Manager Routines
        • Podcast Content Calendar
        • Groupon Tracker 
        • Membership Tracker
        • Facebook Ads Tracker 
        • Client Intake Form 
        • Client Consultation Form 
        • Medical Intake Form 
        • Medical Director Agreement 
        • Retail Cold Call Scripts
        • Podcast Project Board
        • Content to Convert Templates - Blog, Audio, Video Format
        • Business Operations Assistant Job Description 
        • Hiring Process + Checklist 
        • Employee Review Form 
        • Performance Improvement Plan 
        • Project Board Template - Hiring Process 
        • Spa Testimonial Request Template 
        • Google Review Request - Email Template 
        • Project Board Template - Routines 
        • Project Board Template - Client Review and Testimonial Process
        • Independent Contractor Contract Template 
        • Employee Onboarding Handbook 
        • Employee Onboarding Checklist 
        • Employee Review Form 
        • Example of Dismissal Letter
        • Job Posting Templates 
        • Team Meeting Templates
        • Employee Offer Letter 
        • Interview Guide
        • Employee Non-Compete Template
        • Team Based Pay Spreadsheet 
        #3 FREE 3-MONTH MEMBERSHIP TO SUCCESSFUL ADS CLUB (VALUE $591)
        All Growth Factor members will receive a FREE 3-month membership to the Successful Ads Club. Successful Ads Club trains you how to create and run successful ads from funnel building, reviewing copy and creative, and implementation.

        #4 UNMATCHED DAILY SUPPORT (VALUE $4,997)
        Every weekday, you will have access to either a facilitated mastermind session, live expert training, office and tech hours, accountability session, or laser coaching to ensure you feel fully supported at every stage of your journey through the Growth Factor Framework.*
        *All sessions are available via replay if you cannot make them live. 
        HERE'S A PEEK AT OUR WEEKLY SCHEDULE:
          MONDAY
          Facilitated Virtual Mastermind Session where you can connect with, receive advice and support, and mastermind creative and strategic solutions with your peers in the Growth Factor Framework group. This call will be hosted by a Growth Factor Framework community coach via Zoom.
          TUESDAY
          Training Session on paid ads and funnel strategy with Growth Factor Framework Coach Michelle, our resident Digital Ads and Funnels Expert, hosted on Zoom.  
          WEDNESDAY
          Laser Coaching and Hot Seats with Daniela hosted on Zoom and live streamed into the Facebook group. Get your burning questions answered and on-the-spot support with your most pressing road bumps.
          THURSDAY
          Guest Expert Trainings is a weekly session that rotates between different guest experts covering topics about leadership, finance, operations, social and legal.
          FRIDAY
          Feel Good Friday - Designed to celebrate you and your wins - big AND small - these calls are to encourage everyone in the group to stay positive despite challenges as you work through implementing what you’re learning. (Mindset is everything!) Each week we randomly select a winner from those who participate to send a special gift. 
          Every month, two of our expert calls on the weekly schedule will be focused on legal education by Keren, our attorney and resident Growth Factor Framework Legal Expert, and an aesthetic industry training call by  Tiffany, Master Aesthetician + Industry Education Coach. 
          #5 EXCLUSIVE GROWTH FACTOR FRAMEWORK COMMUNITY (VALUE $4,997)
          You will have unlimited access to the exclusive Growth Factor Framework community group where you can post for accountability and support from your aspiring Spa CEO peers, long-time Growth Factor Framework community members, and the Addo Aesthetics coaching and support team at any time.

          ARE YOU READY TO STEP INTO THE ROLE OF A SPA CEO? 

          What's Included?
          check

          Access to all Five GFF Phase Training Courses ($16,979 Value)
          check

          Access to all Done-For-You Resources, Trackers and Templates ($24,979 Value) 
          check

          Access to Free 3-Month Membership to Successful Ads Club ($591 Value)
          check

          Access to all Weekly Support Calls and Events ($4,997 Value) 
          check

          Access to the Exclusive Growth Factor Framework Community ($4,997 Value) 

          *To give our members the proper time and coaching they deserve, there are less than 50 spots available until we reach our max enrollment of 150 spas.

          Are You Ready? Let’s Do This!
          “Before joining Growth Factor Framework, I was really struggling with stagnant growth. I was hitting the same revenue numbers over and over every year, and I didn’t really have a clear path or the in-between steps on how to achieve the goals I wanted to achieve.

          After going through Growth Factor Framework, I was able to bump up my revenue by $50K. To be able to hit that bump in revenue after just a few months was huge and that was primarily done through hosting events and raising our prices by 10%.

          Another massive win was realizing that I had more flexibility than I thought I did. After developing my mindset around being a CEO and delegating through the program, I was able to cut my in-clinic days to 4 days per week and I’m currently working toward cutting down to 3 days per week as I shift into more CEO activities that I can do from home.”


          EMILIE D.
          CEO of Meta Esthétique Studio
          THE GROWTH FACTOR FRAMEWORK TIMELINE
          Growth Factor Framework is a 6-month-minimum commitment program designed to take you and your business to the next level, and we’ll start by getting crystal clear on where you’re at and where you want to go to create your personalized growth trajectory.

          From there, each month you will focus on covering one Phase of the Growth Factor Framework according to your personal growth plan, learning the material, and implementing it.

          As you work through the program, you will also have opportunities for support every single weekday including group mastermind and accountability sessions, laser coaching with Daniela, funnel and ads reviews, and guest expert and tech trainings.

          In other words, the support you receive inside Growth Factor Framework is off the charts!

          Here’s the breakdown of how you’ll receive your Growth Factor Framework phase trainings:
          If you decide to make the full-pay investment, you will receive immediate access to all Growth Factor Framework Phase Trainings and Resources.

          If you opt to go with the monthly payment investment, each Growth Factor Framework Phase Training Module and the corresponding Phase Resources will be released on a monthly basis according to the following 6-month schedule:


          Month #1
          PLANNING
          Month #2
          SALES
          Month #3
          SOCIAL
          Month #4
          SYSTEMS
          Month #5
          STRUCTURE
          Month #6
          SCALE
          “Since joining Growth Factor Framework, my mindset has since shifted entirely. I came into this program needing approval from everybody and every time I needed to make a decision in my business, I needed someone to tell me it was okay, and “yes” or “no” I should or shouldn’t do it, and now I have the confidence to just do it and trust myself.

          I’m just not afraid anymore to be my own person and make my own decisions, and having that has been amazing. As a solo, before I started coaching, I was stuck at $80K per year and I couldn’t understand why. I thought I was doing everything right, but through the coaching, systems, resources, and program, I’m not even halfway through this year and I’m now at $137K.

          I’m so amazed and I’m so proud of myself. I just can’t imagine having to do this on my own, and where I would be…well, I would probably still be at $80K.”


          ALLISON C.
          CEO of Gidget’s Beauty Box
          Who is Growth Factor Framework for?
            👉Aestheticians and spa owners with big, audacious dreams who are making at least $150K in annual revenue and want to shift into the next level of business growth and operations with the support of a team of coaches and community of peers by your side. 
            👉 Aestheticians and spa owners who are open to changing their habits and mindset, coachable and willing to learn and receive feedback, and those take action even when it’s challenging and outside of your comfort zone.
            👉 Aestheticians and spa owners who plan to bring on a team or who already have a team and are looking to develop them further. Please note that a team does not necessarily mean service providers like aestheticians or massage therapists. Even if you are a solo who intends to stay solo,  but plans to go the ecommerce route, you will need a team. 
            👉 Aestheticians and spa owners who want to be surrounded by and contribute to a close-knit community of fellow Spa CEOs who are working toward and accomplishing similar goals, and who work together to support, uplift, and encourage one another. 
            Who is Growth Factor Framework NOT for?
              ❌ Aestheticians or spa owners who are 100% brand new to business. - Don't stop dreaming big and take what you’ve learned to keep growing! This program has been designed for those with already established businesses making at least $150K in annual revenue looking to scale.
              ❌ Aestheticians or spa owners who are not open to new ideas or stepping out of their comfort zone to do what it takes to grow to the next level in their business.  
              ❌ Aestheticians or spa owners who are only looking for a quick-fix solution to increase your spa’s revenue and aren’t willing contribute to the rest of the Growth Factor Framework community. This program requires a commitment of time, energy, and heart for yourself and your community of peers. 
              “During one of the first Growth Factor Framework calls I quickly realized that in order to grow my business, I couldn’t do it alone and I couldn’t do it out of my one-room studio in my basement. I had to move the business and hire a team, and that was really scary for me.

              But through the program and laser coaching, Daniela walked me through the whole process, and she gave me the resources I needed and guided me, and from there, I was able to start the process.

              Now I’m in this beautiful space with lots of natural light, loads of windows, and I’ve created this space where I can go to the next level and share it with other people.

              I was able to do that within 7 months of making the decision to move the business, and now I walk in every morning and I’m just like, “this is mine.” I’m really proud of myself for that, and it’s been amazing


               VÉRONIQUE L.
              CEO of Vie Esthetic Studio

              ARE YOU READY TO STEP INTO THE ROLE OF A SPA CEO? 

              What's Included?
              check

              Access to all Five GFF Phase Training Courses ($16,979 Value)
              check

              Access to all Done-For-You Resources, Trackers and Templates ($24,979 Value) 
              check

              Access to Free 3-Month Membership to Successful Ads Club ($591 Value)
              check

              Access to all Weekly Support Calls and Events ($4,997 Value) 
              check

              Access to the Exclusive Growth Factor Framework Community ($4,997 Value) 

              *To give our members the proper time and coaching they deserve, there are less than 50 spots available until we reach our max enrollment of 150 spas.

              Are You Ready? Let’s Do This!
              “When I started Growth Factor Framework, Daniela wanted us to pick one of three things to focus on to increase our revenue, and in my mind, I thought, “I want to do all of them!”

              But Daniela advised me to just pick one, and with her assistance and the rest of the Addo Aesthetics team, and the support from members of the community in Growth Factor Framework, they were able to help me get organized and give me feedback and advice on how to make the event a success, and we ended our 1-day event by generating $90K in sales!

              With the way it’s set up, you can really only achieve success from being in Growth Factor Framework. There’s just so many resources there, and the coaching and the teaching is so important, anyone who wants to grow their business and scale can completely blow their business out of the water inside this program.”


              KERRI V.
              CEO of Essence Aesthetics and Health
              OUR DO-THE-WORK GUARANTEE

              We guarantee that all our Growth Factor Framework students will DOUBLE THEIR INVESTMENT within six months or you get your money back.

              It’s because we know this framework truly works. But it only works if you do. 

              I know that if you commit to doing the work inside the Growth Factor Framework and you commit to your own vision of freedom and definition of success, it can be yours.

              “I absolutely love the Growth Factor Framework community, it’s so much more active than I ever expected, which is a huge bonus. Everyone in there is extremely supportive and knowledgeable, and it’s amazing how much other people have to share.

              Beyond the community, one of the most surprising things about Growth Factor that I didn’t expect to happen was the amount of growth in such a short period of time.

              Being all to hire people, create systems, achieve long-term goals for the business that are coming to fruition now, I can’t believe it all happened so fast — in just six months, my revenue has increased by 20% and we did that through raising our prices, which was much needed and overdue.”


              REAGAN R.
              CEO of Refined Artistry 
              Why join Growth Factor Framework now?
                Here’s a question right back to you – where do you want to be in 6 months? If you’re stuck spinning your wheels and working yourself to the bone, but moving nowhere and have little growth or results to show for it, something has to change.
                Nothing changes if nothing changes.
                  I know that when you have the proven Growth Factor Framework process to follow, the guided plans and resources to plug in, and unparalleled support to take you through each step, you’ve got everything you need to make exponential growth happen in your business. 
                  “Growth Factor has been so amazing for me and my biz - mostly because I was already working 100 times more than I should have and was already successful, but Daniela and her team helped me set up systems so I could have more of a life and not just have a company where I’m working 24/7.

                  It’s been wonderful because it’s given me back time for my family, friends, and to live a life both inside and outside of my spa.”

                  KATT P.
                  CEO of GRAFIN SKIN AND BEAUTY

                  ARE YOU READY TO STEP INTO THE ROLE OF A SPA CEO? 

                  What's Included?
                  check

                  Access to all Five GFF Phase Training Courses ($16,979 Value)
                  check

                  Access to all Done-For-You Resources, Trackers and Templates ($24,979 Value) 
                  check

                  Access to Free 3-Month Membership to Successful Ads Club ($591 Value)
                  check

                  Access to all Weekly Support Calls and Events ($4,997 Value) 
                  check

                  Access to the Exclusive Growth Factor Framework Community ($4,997 Value) 

                  *To give our members the proper time and coaching they deserve, there are less than 50 spots available until we reach our max enrollment of 150 spas.

                  Are You Ready? Let’s Do This!

                  You Have Questions? We Have Answers!

                  In addition to the core Growth Factor Framework Phase trainings (Sales, Social, Systems, Structure, and Scale), you will also receive done-for-you resources (templates, trackers, etc….get the full list above on this page) that help remove a large amount of the heavy lifting for you as you move forward.

                  All Growth Factor members will receive a FREE 3-month membership to the Successful Ads Club. Successful Ads Club trains you how to create and run successful ads from funnel building, reviewing copy and creative, and implementation.

                  Plus, you’ll have access to our weekly schedule of calls including facilitated mastermind sessions, open office hours sessions, tech coaching, and funnel review sessions with one of our Growth Factor coaches, and laser coaching, hot-seat-style coaching sessions with Daniela.

                  You’ll also have access to our exclusive Growth Factor Framework community filled with your Spa CEO peers who you can learn from and with, connect and mastermind with, and grow alongside.

                  All of our training calls and group/Hot Seat coaching calls will be recorded so that you can refer to them at a time that works best for you.

                  In addition to the core Growth Factor Framework phase training calls and coaching sessions, we also have a weekly schedule of office hours, accountability and facilitated mastermind sessions so there are plenty of opportunities to get real-time support when you need it.

                  Our goal isn’t to give you endless hours of content to consume, but the most fine-tuned, highly-relevant content you need to take action and move the needle because we know that if you commit to showing up and doing the work, you will double your investment within six months (that’s our guarantee).

                  Growth Factor Framework requires a minimum 6-month commitment as this is the duration of teaching and implementing all the core phases in the Framework.

                  After 6 months in the program, you will shift into a month-to-month membership where you will retain all Growth Factor phase training modules, access to the resource vault, community, and weekly support calls. Should you wish to cancel, after 6 months, you can cancel at any time with a 30-day written notice.

                  Many of our Growth Factor students have been in the program since the beginning and continue to scale as they cycle back through each phase of the Growth Factor Framework as they grow their businesses.  

                  Growth Factor Framework is not geared toward aestheticians or spa owners just starting out. Don't stop dreaming big and take what you’ve learned in Spa Business Bootcamp to keep growing!

                  This program has been designed for those with already established businesses making $150,000 in annual revenue and are looking to scale.

                  As long as you’re an aesthetician and spa owner who plans to bring on a team, the Growth Factor Framework will work for you. It’s important to note that a team does not necessarily mean service providers like aestheticians or massage therapists.

                  Even if you are a solo who intends to stay solo, but plans to go the ecommerce route, you will need a team for support in order to scale. 

                  We believe in the Growth Factor Framework program so much that Addo Aesthetics offers a Do-The-Work Guarantee or your money back.

                  If you do not generate $9,994, collectively, in business from the sales funnel, membership, or event you created OR by implementing the advice in the program as well as the recommendations provided to you by the Growth Factor Framework Team, Addo Aesthetics will offer you a full refund of your payments if you satisfy the detailed criteria outlined in the GFF contract.

                  During our weekly support schedule of Growth Factor Framework calls, you will have the opportunity to submit your questions and receive 1-on-1 coaching from Daniela during the laser coaching sessions.  

                  “Growth Factor Framework has propelled my business forward by 5 years. I think that if I would have been on my own, everything would have taken longer, everything would have cost more money, and I do not think I would be where I am today….Growth Factor has allowed me to double my business revenue within a year and I’ve been able to grow a team, just having someone to hold my hand during that process was incredible.”
                  LAUREN H.
                  CEO of ORCHID SKIN CO.

                  It’s Decision Time On That Dream
                  If you’ve read this far, I’m pretty certain you’ve got a gut feeling this is your time to grow to the next level.
                  Whether it’s a “yes,” “no,” or “not right now,” get clear and envision what you want your life and business to look like six months from now, and make a decision for yourself and your business.

                  What's Included?
                  check

                  Access to all Five GFF Phase Training Courses ($16,979 Value)
                  check

                  Access to all Done-For-You Resources, Trackers and Templates ($24,979 Value) 
                  check

                  Access to Free 3-Month Membership to Successful Ads Club ($591 Value)
                  check

                  Access to all Weekly Support Calls and Events ($4,997 Value) 
                  check

                  Access to the Exclusive Growth Factor Framework Community ($4,997 Value) 

                  *To give our members the proper time and coaching they deserve, there are less than 50 spots available until we reach our max enrollment of 150 spas.

                  Are You Ready? Let’s Do This!
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